The luxury industry is undergoing a significant digital transformation. There is a shift in consumption of luxury brands due to prevalent changes in consumer preferences.
The Luxe Digital study listed the top 10 popular luxury brands.
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Gucci
Gucci, the Italian fashion label, is one of the most popular luxury brands. Gucci has a culture that reflects its brand with an emphasis on quality and originality.
The company was founded in 1921 by Guccio Gucci after he left his position as head designer at Valentino to form his own company, which would eventually become known as Gucci.
Guccio opened a small leather goods shop in Florence, Italy, that catered to English tourists and the Florentine elite.
The company grew steadily throughout Europe and North America by focusing on quality artistry, originality of design, distinctive style, and competitive prices.
Chanel
Chanel Paris, the 100-year-old luxury fabric and clothing company that opened in 1909 is now a multi-billion dollar company that operates designer fashion and beauty lines.
The company has been managed under family control since its founding more than 100 years ago.
The first store was opened on 31 Rue Cambon in 1910. The company’s signature fragrance – Chanel No. 5.
Hermès
The Hermès fashion company produces luxury goods focusing on garments, leather goods, accessories, and jewelry.
Its flagship store is on Rue Saint-Honoré, Paris, and its products have been available to the public since 1919.
In 2006 it became a publicly-traded company with majority ownership being held by an employee stock program from 2007 onward; Thierry Hermès owned 100% of the voting rights.
It is considered one of the world’s most prestigious brands and “a symbol of luxury.”
The company operates stores in all major cities, including Buenos Aires, Beijing, Chicago, Dallas-Fort Worth, Dubai (United Arab Emirates), Hong Kong, Nagoya (), Shanghai (), as well as a select number of other locations.
The House of Hermès was founded in 1837 by Thierry Hermes, a pioneer of the luxury goods industry.
Their products are manufactured today with care and attention to detail at its factory on Rue du Faubourg Saint-Honoré in the Seventh Arrondissement.
In 1981, Hermès launched its first women’s perfume and went on to introduce such iconic products as Eau d’Hermès (1984), Jardin sur le Nil, or Elle by Hermès fragrance for women (1991), and Sous le Vent perfume for women (1994).
In the early 2000s, Hermès chose to develop their fragrance factory in Grasse.
The new facility is designed according to biotechnological standards and has enhanced production capacities, allowing it to meet growing demand from both fashion houses and retail customers.
The House of Hermes remains committed to offering the most exclusive perfumes, available in all Hermès boutiques and online.
Dior
The House of Dior traces its beginnings to 1947 when the company’s founder, designer Christian Dior (1905-1957), presented his “New Look” to women.
The New Look consisted of a revolutionary silhouette inspired by couturiers Charles Frederick Worth and Paul Poiret, who had showcased similar styles several years earlier.
More than 50 years later, in 2000, Dior was acquired by luxury conglomerate LVMH Moët Hennessy Louis Vuitton.
Today it is one of the world’s most recognized brands and has been an industry leader for over half a century.
Louis Vuitton
Louis Vuitton traces its heritage back to 1854 when the company was founded by French entrepreneur LVMH Moët Hennessy Louis Vuitton.
It is one of the world’s most recognized brands and has been an industry leader for over a century.
Several retail stores sell Vuitton products in more than 150 countries worldwide. Louis Vuitton has always been fashionable and timeless.
The company offers everything from handbags to footwear and accessories such as eyewear and belts. It is also one of the largest luxury manufacturers, with annual revenue exceeding $14 billion.
Louis Vuitton has always been at the forefront of high fashion with its signature monogram pattern.
The company was founded on luxury craftsmanship and excellence, which remain a core principle today.
Rolex
Rolex watches are mainly known for their two-tone steel and gold models. The company’s Oyster watch was the first watertight timepiece, engineered to withstand underwater pressure up to 100 meters in 1926.
It has always been an industry leader in innovation and style. Its products have historically tended to be at the cutting edge of watchmaking technologies and have been widely imitated.
Rolex watches are also known for their water-resistant properties.
This feature has been crucial to many oceanographers and space exploration explorers as it allows them to keep time accurate even under extreme conditions.
The company’s dedication to excellence is seen through its sponsorship of the Formula One motor racing circuit and many international sports events and teams.
Tiffany
In 1837, Charles Lewis Tiffany and John B. Young founded the company, which was then called T.& C. Young; in 1853, it officially became “Tiffany & Company.”
The store first opened on September 15th at 259 Broadway with a large window display of silk scarves to lure passersby inside – and it worked.
The store’s iconic symbol, the Tiffany Blue Box, was created in 1845 by Scottish immigrant Charles Moore who won a competition to design a new packaging for the company’s luxury jewelry and watches.
The blue color came from combining New York City’s police uniforms with Prussian Royalty colors, but a store window designer decided on copper pink.
The Tiffany Blue Box became the world’s first trademarked package in 1851 and is still used today as an iconic symbol of luxury.
Prada
Prada is a luxury brand that offers clothing, footwear, and accessories. It was founded in 1913 by Mario Prada with his sister Marta as a furrier shop on Milan’s Via Montenapoleone.
They produced their first handbag in 1917 and opened a store for ready-to-wear clothes at Via Sant’Andrea in 1924.
Versace
Versace is an Italian fashion and luxury goods brand.
It was founded in 1978 by Gianni Versace, but today the company is owned by his sister Donatella and her two children, Santo and Allegra Versace. It sells luxury goods as well as ready-to-wear.
Versace is known for its use of bright colors and bold prints in many of its collections, which has earned it the nickname “the rock n’ roll designer.”
It was highly influential during the 1980s and 1990s, with Gianni Versace designing both women’s wear (1987) and men’s wear (1993).
Armani
Giorgio Armani is an Italian fashion designer and founder of the Giorgio Armani Corporation. He has designed for numerous notable people, including celebrities such as Diana, Princess of Wales; Michael Jackson; Elizabeth Taylor; Audrey Hepburn.
The company was founded in 1975 after he left his position at Nino Cerruti due to disagreements about the company’s future.